PESTLE Analysis

Comment l'animer

1. 1

   Set up six columns or sections, one per PESTLE factor.

2. 2

   For each factor, ask: 'What external forces in this category could affect us?'

3. 3

   P — Political: government policy, trade agreements, political stability.

4. 4

   E — Economic: economic growth, inflation, exchange rates, consumer spending.

5. 5

   S — Social: demographics, cultural shifts, workforce trends, consumer attitudes.

6. 6

   T — Technological: new technologies, automation, digital disruption, R&D trends.

7. 7

   L — Legal: legislation, employment law, consumer protection, data privacy.

8. 8

   E — Environmental: climate policy, sustainability pressures, resource availability.

9. 9

   Cluster and prioritise factors by impact and probability.

10. 10

    Use the output to inform strategy, risk management, or scenario planning.

Conseils

• PESTLE is most valuable when combined with SWOT — external PESTLE factors inform the Opportunities and Threats in a SWOT.

• Don't try to cover everything; focus on the 3–4 most significant factors in each category.',

Variantes

Add a weighting column: rate each factor by probability and impact to prioritise. Run a 'future PESTLE' focused on where each factor is heading over the next 3–5 years.