SWOT Analysis grid — team filling in strengths weaknesses opportunities threats
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StrategyIntermédiaire

SWOT Analysis

SWOT Analysis is a strategic tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to an organization or project. It is ideal for assessing the current positioning and future potential by examining internal and external factors.

Durée
1h–2h
Taille du groupe
5–20 people
Matériel
flip-chart paper, sticky notes, markers

Comment l'animer

  1. 1

    Prepare a flip-chart with 'Desired End State' and illustrations.

  2. 2

    Create a four-quadrant chart on separate flip-chart sheets labeled as Strengths, Weaknesses, Opportunities, and Threats.

  3. 3

    Have participants write down ideas for each category on sticky notes, taking 5-10 minutes per section.

  4. 4

    Cluster similar ideas together within each category and discuss them.

  5. 5

    Facilitate a group discussion to categorize the clusters and vote on their relevance.

  6. 6

    Summarize the findings and discuss their implications, encouraging creative thinking about potential improvements.

Conseils

  • Encourage participants to be candid and constructive while discussing weaknesses and threats.

  • Frame these as opportunities for improvement.

  • Keep the atmosphere open and supportive to elicit honest and comprehensive input.

Variantes

For smaller groups, you can skip the clustering process and focus on direct discussion. Alternatively, use digital tools for remote teams to input and organize their ideas.

Contextes d'utilisation

Strategic planning sessions to evaluate organizational direction.Project kick-offs to assess potential challenges and resources.Team retrospectives to reflect on performance and future opportunities.
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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.

SWOT Analysis — Facilitation Method | Workshop Weaver