Crazy 8s
A fast ideation exercise from Google Design Sprints. Participants fold a sheet of paper into eight panels and sketch eight different ideas — one per panel — in eight minutes (one minute per sketch). The extreme time pressure forces quantity over quality, bypasses the inner critic, and often surfaces ideas that slower thinking would filter out.
Comment l'animer
- 1
Give each participant an A4 sheet of paper.
- 2
Have them fold it in half three times to create 8 equal panels.
- 3
Set a timer for 8 minutes. Participants sketch one idea per panel — 1 minute each.
- 4
Ideas should be rough sketches with labels, not polished artwork. Stick figures and boxes are fine.
- 5
When time is up, participants share their sketches with a partner or the group.
- 6
Discuss which ideas spark the most interest or energy.
- 7
Select the most promising ideas for deeper development.
Conseils
Warn participants upfront: the goal is NOT one great idea, it's eight different ideas.
If they get stuck, encourage them to think: variations, opposites, extremes, combinations.
The constraint is the point.
Variantes
Run '6-Up' (6 ideas in 6 minutes) for a slightly less pressured variant. Use digital tools like Figma or Miro for remote teams. Apply to UI sketching, marketing copy, or business model variations.
Contextes d'utilisation
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