Mash-Up Innovation

Cómo ejecutarlo

1. 1

   Divide participants into three categories: TECHNOLOGIES, HUMAN NEEDS, and EXISTING SERVICES.

2. 2

   Allocate 3 minutes for brainstorming in each category. Participants should write one idea per post-it and share them aloud as they place them on the wall.

3. 3

   After brainstorming, there should be three clusters of post-its representing each category.

4. 4

   Form small groups of 3-5 participants and explain that they have 12 minutes to create mash-up concepts using ideas from the wall.

5. 5

   Each mash-up concept should combine at least two elements from the wall. Teams must also give their concept a catchy name.

6. 6

   Capture the concept on an A4 paper, detailing the combined elements and the new name.

Consejos

• Encourage a quick pace during brainstorming to stimulate creativity.

• Remind teams to think outside the box when creating mash-ups.

• Use visual aids such as large sticky notes for clustering ideas and concepts.

Variaciones

You can adapt the categories to fit specific themes, such as SOURCES OF DATA or GLOBAL CHALLENGES, to suit your group's focus.

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