Context Map
The Context Map helps visualize the external factors influencing an organization. It's a collaborative tool for identifying trends, political and economic factors, technology impacts, customer needs, and uncertainties, providing a comprehensive view of the organizational landscape.
Cómo ejecutarlo
- 1
Prepare six sheets of flip-chart paper in a 2x3 layout on a wall.
- 2
On the center top sheet, depict your organization and label it clearly.
- 3
Label the areas around your organization with 'POLITICAL FACTORS' and 'ECONOMIC CLIMATE'.
- 4
On the top-left sheet, draw arrows pointing right and label it as 'TRENDS', leaving space for a qualifier.
- 5
On the top-right sheet, draw arrows pointing left, also labeling it 'TRENDS', with space for a qualifier.
- 6
Position the bottom-left sheet for 'TECHNOLOGY FACTORS' and draw arrows pointing up and to the right.
- 7
For 'CUSTOMER NEEDS', depict your clients on the center bottom sheet.
- 8
On the bottom-right, represent 'UNCERTAINTIES' with visuals like a thundercloud or question mark.
Consejos
Encourage open discussion; ask guiding questions to draw insights from participants.
Use a timer to keep the mapping session focused and within the time limit.
Revisit sections to add new insights or clarify points as the map evolves.
Variaciones
Customize categories based on your organization's specific context, such as adding a sheet for 'Cultural Factors'.
Casos de uso
Métodos relacionados
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Probar gratisMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from SessionLab. Licensed under CC BY-SA 4.0.