Navigate your market opportunities
The 'Navigate your market opportunities' method helps teams identify, evaluate, and prioritize potential markets for their innovations. It is a strategic tool that encourages broad thinking beyond current customer bases and product applications to uncover new opportunities.
How to run it
- 1
Set up the room with the Market Opportunity Navigator displayed prominently.
- 2
Begin by defining 'Market Opportunity' and have participants brainstorm unique technological elements or abilities on sticky notes.
- 3
Sort these notes into categories and discuss possible customer problems that these abilities can address.
- 4
Summarize the findings on Worksheet 1 and identify interesting market opportunities.
- 5
Evaluate each market opportunity's attractiveness by assessing potential value and challenges using Worksheet 2.
- 6
Teams present their evaluations, discuss, and prioritize opportunities on the Attractiveness Map.
Tips
Ensure participants understand the definition of 'Market Opportunity' to foster effective brainstorming.
Encourage diverse perspectives by involving team members from different departments.
Use visual aids like colored sticky notes to differentiate between opportunities.
Variations
For smaller teams or quicker sessions, focus on a single market opportunity. Alternatively, expand the session by involving external stakeholders to gain broader insights.
Where it fits
Frequently asked questions
When should I use Navigate your market opportunities?â–¾
Use Navigate your market opportunities when you want to: Exploring new market segments for a product; Strategizing for a product launch; Reevaluating business direction.
How long does Navigate your market opportunities take?â–¾
Navigate your market opportunities typically takes 120–2880 minutes.
How many participants does Navigate your market opportunities work for?â–¾
Navigate your market opportunities works best for groups of 1–6 participants.
What materials do I need for Navigate your market opportunities?â–¾
To run Navigate your market opportunities you will need: Market Opportunity Navigator, Worksheets 1, 2, and 3, Flip chart paper, Sticky notes, Markers, Camera.
How difficult is Navigate your market opportunities to facilitate?â–¾
Navigate your market opportunities is rated advanced — best facilitated by an experienced workshop leader.
Plan your next workshop with AI
Workshop Weaver helps you combine methods like Navigate your market opportunities into a complete, timed agenda in minutes.
Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.