Mapping Business Models
Mapping Business Models is a strategic method using the Business Model Canvas to visualize and analyze a company's current or potential business models. This approach fosters a shared understanding and can lead to strategic improvements or new business directions.
How to run it
- 1
Begin by identifying and describing the different customer segments your organization serves, using different colored sticky notes for each segment on the Business Canvas Poster.
- 2
Map out the value propositions offered to each customer segment, ensuring the sticky notes match the colors of the corresponding customer segments.
- 3
Continue by mapping out the remaining building blocks of the business model, using related colors for coherence.
- 4
Assess the business model's strengths and weaknesses by adding green sticky notes for strengths and red for weaknesses, or use '+' and '-' symbols.
- 5
Use the insights from the map to improve the existing business model or brainstorm new business model alternatives, ideally on additional Business Model Canvas Posters.
Tips
Encourage participation from diverse departments to gain a comprehensive view of the business model.
Use color coding consistently to maintain clarity.
Capture the final output with a camera for future reference.
Variations
This method can be adapted to develop business models for start-ups, new products, or services. It can also be used to analyze competitors' models or to communicate business strategies to stakeholders.
Where it fits
Frequently asked questions
When should I use Mapping Business Models?â–¾
Use Mapping Business Models when you want to: Visualizing and understanding an organization's current business model.; Developing a new business model for a start-up.; Strategizing improvements to an existing business model..
How long does Mapping Business Models take?â–¾
Mapping Business Models typically takes 15 minutes.
How many participants does Mapping Business Models work for?â–¾
Mapping Business Models works best for groups of 1–6 participants.
What materials do I need for Mapping Business Models?â–¾
To run Mapping Business Models you will need: Business Canvas Poster, Sticky notes, Flip chart markers, Camera.
How difficult is Mapping Business Models to facilitate?â–¾
Mapping Business Models is rated intermediate — some facilitation experience is helpful.
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.