Innovation Ambition Matrix
The Innovation Ambition Matrix is a strategic tool designed to help teams map out their innovation initiatives across three levels: core, adjacent, and transformational. Use this method to clarify project ambitions, align team efforts, and ensure a balanced innovation strategy.
How to run it
- 1
Draw a graph on a large whiteboard or poster. Label the X-axis as 'How to Win' (novelty of the product) and the Y-axis as 'Where to Play' (novelty of the market).
- 2
Draw three curves on the graph to divide it into core, adjacent, and transformational innovation levels.
- 3
Distribute sticky notes and pens to participants. Have them write down current initiatives and place them on the corresponding section of the matrix.
- 4
Facilitate a discussion to align initiatives and unify team efforts towards shared goals.
Tips
Ensure participants understand the definitions of core, adjacent, and transformational innovations before starting.
Encourage open discussion to surface different perspectives and eliminate competing initiatives.
Assign clear responsibilities to team members for follow-up actions.
Variations
This method can be adapted for remote teams using digital tools like Miro or Mural to create the matrix online. You can also use this approach for long-term strategic planning by focusing on future innovation ambitions.
Where it fits
Frequently asked questions
When should I use Innovation Ambition Matrix?â–¾
Use Innovation Ambition Matrix when you want to: Aligning team efforts around a new product launch; Re-evaluating innovation strategies during a quarterly planning session; Exploring new market opportunities for business expansion.
How long does Innovation Ambition Matrix take?â–¾
Innovation Ambition Matrix typically takes 60 minutes.
How many participants does Innovation Ambition Matrix work for?â–¾
Innovation Ambition Matrix works best for groups of 5–8 participants.
What materials do I need for Innovation Ambition Matrix?â–¾
To run Innovation Ambition Matrix you will need: large whiteboard or poster, sticky notes, pens.
How difficult is Innovation Ambition Matrix to facilitate?â–¾
Innovation Ambition Matrix is rated intermediate — some facilitation experience is helpful.
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.