Customer, Employee, Shareholder
The 'Customer, Employee, Shareholder' method encourages participants to envision a business's future from different stakeholder perspectives. By adopting these roles, participants explore potential future scenarios and identify new strategic opportunities.
How to run it
- 1
Divide participants into three groups, each representing Customers, Employees, and Shareholders.
- 2
Instruct each group to envision and discuss the business's future five years from now, focusing on their assigned perspective.
- 3
Ask each group to illustrate their vision through drawings or diagrams.
- 4
Have each group present their vision to the others.
- 5
Facilitate a discussion to identify common themes and new possibilities.
- 6
Document these insights and discuss potential next steps.
Tips
Encourage participants to fully immerse themselves in their roles to extract genuine insights.
Allow for role rotation if time permits, to broaden perspectives.
Ensure all ideas are captured for further exploration.
Variations
To deepen the exercise, introduce additional stakeholder roles such as suppliers or community members. Alternatively, focus solely on one perspective to explore it in greater depth.
Where it fits
Frequently asked questions
When should I use Customer, Employee, Shareholder?â–¾
Use Customer, Employee, Shareholder when you want to: Strategic planning sessions; Corporate vision workshops; Stakeholder engagement initiatives.
How long does Customer, Employee, Shareholder take?â–¾
Customer, Employee, Shareholder typically takes 60–180 minutes.
How many participants does Customer, Employee, Shareholder work for?â–¾
Customer, Employee, Shareholder works best for groups of 1–10 participants.
What materials do I need for Customer, Employee, Shareholder?â–¾
To run Customer, Employee, Shareholder you will need: Paper, Markers.
How difficult is Customer, Employee, Shareholder to facilitate?â–¾
Customer, Employee, Shareholder is rated intermediate — some facilitation experience is helpful.
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.