2 Brains: Tell it & Sell It
The 2 Brains: Tell it & Sell It method helps teams craft compelling pitches by combining logical facts with emotional appeal. This method is ideal for forming slogans or pitches that need to captivate an audience by balancing rational and emotional elements.
How to run it
- 1
Prepare a 4x4 grid on a large surface, labeling the vertical axis 'Emotional' and the horizontal axis 'Practical'.
- 2
Distribute post-it notes and markers to participants, using different colors for emotional, practical, and combined ideas.
- 3
Instruct participants to write down their ideas on the sticky notes and place them on the grid according to their emotional and practical values.
- 4
Collaborate as a group to merge ideas from the emotional and practical sections into cohesive pitches, placing these new '2-brain' messages in the appropriate areas on the grid.
Tips
Encourage a playful atmosphere to foster creativity and openness.
Allow participants to iterate on ideas over multiple sessions to refine their pitches.
Keep the grid visible for ongoing inspiration and adjustment.
Variations
This method can be adapted for virtual environments using online collaboration tools with sticky note features. Participants can also work in pairs to create more personalized pitches.
Where it fits
Frequently asked questions
When should I use 2 Brains: Tell it & Sell It?â–¾
Use 2 Brains: Tell it & Sell It when you want to: Crafting marketing slogans; Developing persuasive presentations; Creating product pitches.
How long does 2 Brains: Tell it & Sell It take?â–¾
2 Brains: Tell it & Sell It typically takes 30–60 minutes.
How many participants does 2 Brains: Tell it & Sell It work for?â–¾
2 Brains: Tell it & Sell It works best for groups of 5–8 participants.
What materials do I need for 2 Brains: Tell it & Sell It?â–¾
To run 2 Brains: Tell it & Sell It you will need: Poster or whiteboard, Post-it notes, Markers.
How difficult is 2 Brains: Tell it & Sell It to facilitate?â–¾
2 Brains: Tell it & Sell It is rated intermediate — some facilitation experience is helpful.
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.