Rapid Research

Cómo ejecutarlo

1. 1

   Inform the group that they will gather insights from people outside the room to aid their current project.

2. 2

   Ask each participant to identify a contact who can provide relevant feedback.

3. 3

   Select a focus question related to the project, guiding the outside conversations.

4. 4

   Examples of focus questions include: 'What challenges do you face in our industry?' for strategy or 'What annoys you about your daily commute?' for product development.

5. 5

   Participants will make quick calls to their selected contacts to discuss the focus question.

6. 6

   After conversations, reconvene and share the insights gained with the group.

Consejos

• Encourage participants to choose contacts who can provide specific viewpoints related to the focus question.

• Keep the atmosphere light and informal to promote open communication.

• Consider using digital tools for quick surveys if contacts cannot be reached immediately.

Variaciones

You can use this exercise to gather feedback on existing products or services by changing the focus questions to fit the context.