Business Model Canvas
Developed by Alexander Osterwalder, the Business Model Canvas is a strategic management template that maps nine building blocks of a business on a single page: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. It makes the entire business logic visible at once, enabling rapid iteration and strategic discussion.
Comment l'animer
- 1
Display or distribute the BMC template — large enough for sticky notes.
- 2
Work through the nine blocks in this order: Customer Segments → Value Propositions → Channels → Customer Relationships → Revenue Streams → Key Resources → Key Activities → Key Partners → Cost Structure.
- 3
For each block, participants brainstorm answers on sticky notes and place them in the relevant section.
- 4
Discuss and challenge each block. Look for internal contradictions.
- 5
Identify the most uncertain assumptions and mark them for validation.
- 6
Iterate: revise the canvas as assumptions are tested and business understanding deepens.
Conseils
Start with Customer Segments and Value Propositions — if these are wrong, everything else is wrong.
Use the canvas to explore alternatives, not just document the current model.
Differentiate between 'what we have' and 'what we need' in the Resource and Activity blocks.',
Variantes
Combine with the Value Proposition Canvas for deeper customer insight. Run a 'Blue Ocean' variant to identify opportunities in uncontested market space.
Contextes d'utilisation
Questions fréquemment posées
Quand utiliser Business Model Canvas ?â–ľ
Utilisez Business Model Canvas lorsque vous souhaitez: Startup strategy workshops; Business model innovation; Product strategy alignment; Investor preparation.
Combien de temps dure Business Model Canvas ?â–ľ
Business Model Canvas dure généralement 60–180 minutes.
Pour combien de participants Business Model Canvas convient-il ?â–ľ
Business Model Canvas fonctionne mieux pour des groupes de 2–12 participants.
De quels matériaux ai-je besoin pour Business Model Canvas ?▾
Pour animer Business Model Canvas, vous aurez besoin de : Business Model Canvas template (A0 or projected), sticky notes, markers.
Quel est le niveau de difficulté de Business Model Canvas ?▾
Business Model Canvas est classé intermédiaire — une certaine expérience en facilitation est utile.
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Essayer gratuitementMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Strategyzer (Osterwalder & Pigneur). Licensed under CC BY-SA 4.0.