Whole Product Game
The Whole Product Game helps teams identify unique selling points by examining a product through various customer expectation lenses. It is particularly useful for discovering ways to differentiate a product in competitive markets.
Cómo ejecutarlo
- 1
Prepare a large white space, such as a poster or whiteboard, and draw four concentric circles.
- 2
Explain to participants what each circle represents: Generic Product, Expected Product, Augmented Product, and Potential Product.
- 3
Invite participants to write ideas on sticky notes or notecards and place them in the appropriate circle.
- 4
Facilitate a discussion on the placement and significance of ideas, focusing on differentiation strategies.
Consejos
Encourage participants to think beyond current offerings and consider innovative features or services.
Keep the discussion focused on practical applications of the ideas generated.
Variaciones
This method can be adapted for online use with digital tools that allow collaborative sticky note placements and real-time discussion.
Casos de uso
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Probar gratisMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.