Logo
Participants draw a logo or image that represents their vision, idea, or project. The visual constraint forces distillation of complex concepts to their essential nature, increases investment in shared work, and gives the facilitator a signal if the group is drifting off track.
Cómo ejecutarlo
- 1
Introduce the exercise: the group (or pairs) will represent their ideas in a single image or logo.
- 2
Set a clear time limit (15–20 minutes) and give each group poster paper and markers.
- 3
Ask: 'Create a logo that represents the theme, goal, or idea you've been working on.'
- 4
The facilitator leaves the room or observes without comment while the group works.
- 5
When time is up, each group presents their logo and explains its meaning.
- 6
If multiple groups: facilitator plays the role of audience and reflects back what they see.
Consejos
Run this mid-project, not at the beginning or end — it works best as a focusing tool.
Some people resist drawing — frame it as 'any kind of image, even stick figures' to lower the bar.
Watch for groups that skip the image and just write words: gently redirect them.
Variaciones
Teams design a logo for their future team, product, or initiative — useful in innovation sprints and strategy workshops.
Casos de uso
Métodos relacionados
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Probar gratisMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from University of Hawaii.