Innovation Ambition Matrix
The Innovation Ambition Matrix is a strategic tool designed to help teams map out their innovation initiatives across three levels: core, adjacent, and transformational. Use this method to clarify project ambitions, align team efforts, and ensure a balanced innovation strategy.
Cómo ejecutarlo
- 1
Draw a graph on a large whiteboard or poster. Label the X-axis as 'How to Win' (novelty of the product) and the Y-axis as 'Where to Play' (novelty of the market).
- 2
Draw three curves on the graph to divide it into core, adjacent, and transformational innovation levels.
- 3
Distribute sticky notes and pens to participants. Have them write down current initiatives and place them on the corresponding section of the matrix.
- 4
Facilitate a discussion to align initiatives and unify team efforts towards shared goals.
Consejos
Ensure participants understand the definitions of core, adjacent, and transformational innovations before starting.
Encourage open discussion to surface different perspectives and eliminate competing initiatives.
Assign clear responsibilities to team members for follow-up actions.
Variaciones
This method can be adapted for remote teams using digital tools like Miro or Mural to create the matrix online. You can also use this approach for long-term strategic planning by focusing on future innovation ambitions.
Casos de uso
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Probar gratisMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.