Situation-Behavior-Impact (SBI)
Situation-Behavior-Impact (SBI) is a three-part structure for giving feedback: name the specific situation, describe the behaviour you observed, and state the impact it had. The model comes from the Center for Creative Leadership (CCL), which also teaches an extended version, SBII, that adds a question about the other person's intent so that the feedback becomes a two-way conversation. In a workshop it is practised in pairs or trios with real examples.
Facilitation script
- 1
Present the three parts with one weak and one strong example, and state the rule that behaviour means what a camera would have recorded.
5 min - 2
Everyone silently drafts one real SBI statement for a person of their choice, positive or developmental.
5 min - 3
Form trios: giver, receiver, observer. The giver delivers the statement, the receiver says how it landed, the observer points out any judgement words.
8 min - 4
Rotate roles twice so that everyone has given, received and observed once.
12 min - 5
Introduce the optional intent question and let each trio try it on one of their examples.
5 min - 6
Debrief in plenary: what made statements clear, which part was hardest, and where the team will use the structure next.
8 min
Tips
The behaviour step is where most statements go wrong, so spend the practice time there: words like 'unprofessional', 'dominant' or 'supportive' are interpretations, and the observer's job is to catch them.
Start the practice with positive feedback, which is safer and shows that vague praise is as unhelpful as vague criticism.
Keep each statement to three or four sentences; a long SBI statement usually hides more than one piece of feedback.
Common pitfalls
Describing an interpretation as behaviour ('you were dismissive'), which invites an argument about character instead of a conversation about what happened
Choosing a vague situation such as 'lately' or 'in meetings', so the receiver cannot connect the feedback to a real moment
Using the structure only for criticism, which teaches the team to brace whenever a sentence starts with 'in yesterday's meeting'
Stopping after the impact and walking away, so the feedback is delivered but never discussed and nothing changes
Practising with invented cases, which feels safe but gives nobody the experience of saying a real thing to a real colleague
Variations
SBII adds an inquiry about intent after the impact, which helps when the gap between what someone meant and what happened is the real issue. For a quick team round, each person gives one appreciative SBI statement to a colleague, without discussion. For preparing a single difficult conversation, use it one-to-one as a coaching tool: draft, read aloud, tighten. Remote groups practise in breakout rooms of three and collect good and weak example sentences in a shared document.
Where it fits
When to use it
Feedback in the team is rare or stays at the level of 'good job' and 'that could be better'
Someone has to prepare a difficult conversation and keeps drifting into accusations or generalisations
New managers need a simple structure they can remember under pressure
A team wants to agree on one feedback format before starting regular peer feedback
Praise is given often but people cannot tell what exactly they should keep doing
When not to use it
The issue is a pattern over months or a formal performance matter: one SBI statement covers one incident, so use a prepared performance conversation with HR support
There is an open conflict with strong emotions on both sides: a mediated conversation or Non-Violent Communication, which also addresses needs and requests, fits better
You want feedback on a piece of work and not on behaviour: use Sparring or a Design Critique
The team first needs to agree what good feedback is at all: start with Principles of Effective Feedback and introduce SBI afterwards
Related methods
Frequently asked questions
What is Situation-Behavior-Impact (SBI)?▾
SBI is a feedback structure with three parts: the situation in which something happened, the behaviour that was observed, and the impact it had. It comes from the Center for Creative Leadership. The structure keeps feedback specific and separates what a person did from judgements about who they are.
What is the difference between SBI and SBII?▾
SBII adds a fourth step, intent. After describing the impact, the giver asks what the other person was aiming for and listens. This turns a one-way statement into a conversation and often reveals a gap between good intentions and the actual effect.
Can SBI be used for positive feedback?▾
Yes, and it should be. Specific praise tells people exactly what to repeat, which general praise does not. Using the structure for appreciation also prevents it from becoming a signal that criticism is coming.
How is SBI different from Non-Violent Communication?▾
Both start from observation without judgement. Non-Violent Communication goes on to name feelings and needs and ends with a request, which makes it suited to conflict. SBI is shorter and easier to learn, and is aimed at everyday feedback at work.
Is SBI a trademark?▾
The Center for Creative Leadership uses the name SBI with a trademark symbol and offers its own training and materials. The three-step structure is widely described and practised. This page explains the general procedure and is not affiliated with or endorsed by CCL.
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Center for Creative Leadership (CCL).