SCAMPER

Comment l'animer

1. 1

   Define the subject: a product, service, process, or problem to improve.

2. 2

   Work through each SCAMPER prompt systematically:

3. 3

   S — Substitute: what can you replace? Materials, processes, people?

4. 4

   C — Combine: what can you merge with something else?

5. 5

   A — Adapt: what can you borrow or adapt from elsewhere?

6. 6

   M — Modify/Magnify: what can you change, enlarge, or exaggerate?

7. 7

   P — Put to other uses: how could this be used differently?

8. 8

   E — Eliminate: what can you remove to simplify?

9. 9

   R — Reverse/Rearrange: what if you flipped it, reversed the order, or rearranged components?

10. 10

    For each prompt, generate as many ideas as possible before evaluating.

11. 11

    Collect the most promising ideas for further development.

Conseils

• Don't censor during generation — write down every idea even if it seems absurd.

• The most surprising ideas often combine multiple SCAMPER letters.

• Works best as an individual ideation tool before a group sharing session.

Variantes

Apply SCAMPER to a competitor's product to generate differentiation ideas. Use it as a writing prompt for content or messaging ideation.