Navigate your market opportunities

Comment l'animer

1. 1

   Set up the room with the Market Opportunity Navigator displayed prominently.

2. 2

   Begin by defining 'Market Opportunity' and have participants brainstorm unique technological elements or abilities on sticky notes.

3. 3

   Sort these notes into categories and discuss possible customer problems that these abilities can address.

4. 4

   Summarize the findings on Worksheet 1 and identify interesting market opportunities.

5. 5

   Evaluate each market opportunity's attractiveness by assessing potential value and challenges using Worksheet 2.

6. 6

   Teams present their evaluations, discuss, and prioritize opportunities on the Attractiveness Map.

Conseils

• Ensure participants understand the definition of 'Market Opportunity' to foster effective brainstorming.

• Encourage diverse perspectives by involving team members from different departments.

• Use visual aids like colored sticky notes to differentiate between opportunities.

Variantes

For smaller teams or quicker sessions, focus on a single market opportunity. Alternatively, expand the session by involving external stakeholders to gain broader insights.