Navigate your market opportunities
The 'Navigate your market opportunities' method helps teams identify, evaluate, and prioritize potential markets for their innovations. It is a strategic tool that encourages broad thinking beyond current customer bases and product applications to uncover new opportunities.
Comment l'animer
- 1
Set up the room with the Market Opportunity Navigator displayed prominently.
- 2
Begin by defining 'Market Opportunity' and have participants brainstorm unique technological elements or abilities on sticky notes.
- 3
Sort these notes into categories and discuss possible customer problems that these abilities can address.
- 4
Summarize the findings on Worksheet 1 and identify interesting market opportunities.
- 5
Evaluate each market opportunity's attractiveness by assessing potential value and challenges using Worksheet 2.
- 6
Teams present their evaluations, discuss, and prioritize opportunities on the Attractiveness Map.
Conseils
Ensure participants understand the definition of 'Market Opportunity' to foster effective brainstorming.
Encourage diverse perspectives by involving team members from different departments.
Use visual aids like colored sticky notes to differentiate between opportunities.
Variantes
For smaller teams or quicker sessions, focus on a single market opportunity. Alternatively, expand the session by involving external stakeholders to gain broader insights.
Contextes d'utilisation
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Essayer gratuitementMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.