Innovation Ambition Matrix

Comment l'animer

1. 1

   Draw a graph on a large whiteboard or poster. Label the X-axis as 'How to Win' (novelty of the product) and the Y-axis as 'Where to Play' (novelty of the market).

2. 2

   Draw three curves on the graph to divide it into core, adjacent, and transformational innovation levels.

3. 3

   Distribute sticky notes and pens to participants. Have them write down current initiatives and place them on the corresponding section of the matrix.

4. 4

   Facilitate a discussion to align initiatives and unify team efforts towards shared goals.

Conseils

• Ensure participants understand the definitions of core, adjacent, and transformational innovations before starting.

• Encourage open discussion to surface different perspectives and eliminate competing initiatives.

• Assign clear responsibilities to team members for follow-up actions.

Variantes

This method can be adapted for remote teams using digital tools like Miro or Mural to create the matrix online. You can also use this approach for long-term strategic planning by focusing on future innovation ambitions.