Design The Box
Design The Box is a creative exercise where teams conceptualize and design a box to represent their product or idea. This method encourages teams to clarify the essential features and benefits of their concept by visualizing how it would be marketed to customers.
Comment l'animer
- 1
Introduce the exercise and explain the concept of designing a box for their idea.
- 2
Provide teams with materials and prompts to brainstorm key elements such as the product name, target audience, and unique features.
- 3
Allow 30 minutes or more for teams to design their boxes, encouraging creativity and imagination.
- 4
Have each team present and 'sell' their box to the group, emphasizing the features and benefits.
- 5
Discuss the presentations, noting common themes and unique approaches, and consider aligning on a shared vision if desired.
Conseils
Encourage participants to think from a customer's perspective, focusing on what makes their product stand out.
Providing examples of existing product boxes can inspire creativity.
Ensure there are enough materials for everyone to participate fully.
Variantes
Consider running a second round where teams refine their boxes based on feedback. You can also adapt the exercise for different contexts, such as designing a service package instead of a product box.
Contextes d'utilisation
Questions fréquemment posées
Quand utiliser Design The Box ?â–ľ
Utilisez Design The Box lorsque vous souhaitez: Developing a new product concept; Clarifying a project's core features and benefits; Aligning team vision on a project.
Combien de temps dure Design The Box ?â–ľ
Design The Box dure généralement 60 minutes.
Pour combien de participants Design The Box convient-il ?â–ľ
Design The Box fonctionne mieux pour des groupes de 4 personnes ou plus.
De quels matériaux ai-je besoin pour Design The Box ?▾
Pour animer Design The Box, vous aurez besoin de : blank cardboard boxes, markers, craft paper, stickers, tape, scissors.
Quel est le niveau de difficulté de Design The Box ?▾
Design The Box est classé débutant — facile à animer même sans expérience préalable.
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Essayer gratuitementMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.