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3-12-3 Brainstorm

The 3-12-3 Brainstorm is a rapid ideation exercise designed to spark creativity and quick thinking. It involves generating ideas, developing concepts, and presenting them in a structured yet fast-paced manner. Ideal for energizing teams or as a standalone activity, it helps groups swiftly capture and refine ideas.

Durée
21m–30m
Taille du groupe
10+ people
Matériel
index cards, markers

Comment l'animer

  1. 1

    Introduce the topic to brainstorm, boiled down to two key words.

  2. 2

    Distribute index cards and markers to each participant.

  3. 3

    First 3 minutes: Participants write down as many aspects of the topic as possible, one per card.

  4. 4

    Next 12 minutes: Divide into pairs, draw three cards, and develop a concept based on these cards.

  5. 5

    Final 3 minutes: Each pair presents their concept to the group, highlighting how the cards influenced their ideas.

Conseils

  • Maintain strict time limits to keep the session dynamic and focused.

  • Encourage participants to think in terms of nouns and verbs during the initial aspect generation phase.

  • Ensure that the topic is clear but concise to spark diverse interpretations.

Variantes

For larger groups, consider forming teams of three to maintain the pace. Alternatively, use this method to refine existing ideas by focusing on improvements rather than entirely new concepts.

Contextes d'utilisation

Kickstarting a creative sessionGenerating quick ideas for a new projectEnergizing a team before a longer workshop
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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.

3-12-3 Brainstorm — Facilitation Method | Workshop Weaver