StrategyBeginner

Stakeholder Map

A strategic tool for identifying, categorising, and planning engagement with all people and groups affected by or influential in a project or change. The classic format is a 2x2 matrix with axes of Power (influence over the outcome) and Interest (degree of stake in the outcome). Placement in the matrix guides how to engage each stakeholder: manage closely, keep informed, keep satisfied, or monitor.

Duration

30m–1h

Group size

2–15 people

Materials

whiteboard or large paper, sticky notes, markers

Origin

Community

How to run it

1
Draw a 2x2 matrix: x-axis = Interest (low → high), y-axis = Power/Influence (low → high).
2
Label the four quadrants: High Power/High Interest = 'Manage Closely'; High Power/Low Interest = 'Keep Satisfied'; Low Power/High Interest = 'Keep Informed'; Low Power/Low Interest = 'Monitor'.
3
Brainstorm all stakeholders — individuals, groups, organisations — on sticky notes.
4
Place each stakeholder in the appropriate quadrant. Discuss and challenge placements.
5
For each High Power/High Interest stakeholder: define a specific engagement strategy.
6
Identify gaps: who is missing from the map? Who has been overlooked?
7
Review and update the map as the project evolves.

Tips

Stakeholder maps go out of date quickly — update them at major project milestones.
The most dangerous quadrant is High Power/Low Interest — a disengaged powerful stakeholder can block a project unexpectedly if they become unhappy.',

Variations

Add a third dimension: attitude (supporter/neutral/blocker) represented by arrow direction. Create an engagement plan matrix as a companion document.

Where it fits

Project planningChange managementPolicy developmentProduct launches

Frequently asked questions

When should I use Stakeholder Map?▾

Use Stakeholder Map when you want to: Project planning; Change management; Policy development; Product launches.

How long does Stakeholder Map take?▾

Stakeholder Map typically takes 30–60 minutes.

How many participants does Stakeholder Map work for?▾

Stakeholder Map works best for groups of 2–15 participants.

What materials do I need for Stakeholder Map?▾

To run Stakeholder Map you will need: whiteboard or large paper, sticky notes, markers.

How difficult is Stakeholder Map to facilitate?▾

Stakeholder Map is rated beginner — straightforward to facilitate even without prior experience.

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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices.