SCAMPER

Copione di facilitazione

1. 1

   Write the subject at the top of the board — one concrete product, service, or process — and frame the session: 'We're going to attack this from seven angles. Quantity beats quality, and judging comes at the end.' Hand out sticky notes and post the SCAMPER prompt card where everyone can read it.

   6 min
2. 2

   Open with S — Substitute. Ask: 'What could we swap out — a material, a step, a supplier, a channel, a rule?' Run four minutes of silent writing, one idea per sticky note, then a one-minute readout as people post their notes under the S column.

   6 min
3. 3

   Move to C — Combine and A — Adapt. For Combine ask: 'What could we merge — with another feature, service, team, or partner?' For Adapt ask: 'What already works somewhere else — another industry, a competitor, nature — that we could borrow?' Give each letter four minutes of writing plus a one-minute readout.

   10 min
4. 4

   Run M — Modify/Magnify and P — Put to other uses. Push the exaggeration on M: 'What if it were ten times bigger, ten times faster, luxury-priced?' For P ask: 'Who else could use this, and what problem could it solve that it was never designed for?' Same rhythm: silent writing, then post and read out.

   10 min
5. 5

   Take E — Eliminate. Ask: 'What could we remove entirely — a feature, a step, a form field, a rule — and what would happen?' If the room stalls, flip the question: 'What would customers never miss?'

   6 min
6. 6

   Finish the sequence with R — Reverse/Rearrange. Prompt: 'What if we flipped the order, swapped roles so the customer does this part, or ran the whole thing backwards?' Post the final notes and give the group a moment to scan the full wall.

   6 min
7. 7

   Converge: give everyone two silent minutes to read all seven columns, then dot vote on the ideas worth developing. Flag combinations — strong concepts often fuse two letters — and close by assigning an owner to each shortlisted idea.

   8 min

Suggerimenti

• Don't censor during generation — write down every idea even if it seems absurd.

• The most surprising ideas often combine multiple SCAMPER letters.

• Works best as an individual ideation tool before a group sharing session.

Errori comuni

• Spending fifteen minutes on Substitute and thirty seconds on Reverse — timebox every letter visibly and move on when the timer sounds, even mid-flow

• Allowing evaluation during generation — one 'that would never work' remark early on quickly shrinks the volume of everything that follows

• Choosing a subject too broad to grip, like 'our company' — the prompts only bite on something concrete: one product, one process, one customer journey

• Reading each letter as a single word without example questions — 'Adapt. Go.' leaves half the room unsure what the prompt even means

Variazioni

Apply SCAMPER to a competitor's product to generate differentiation ideas. Use it as a writing prompt for content or messaging ideation.

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