Value Map
The Value Map method helps teams visually prioritize features or elements by plotting them on a matrix based on group preferences. It is particularly useful for understanding what aspects of a product, service, or plan are most valued by stakeholders.
How to run it
- 1
Define the features or items to be evaluated, grouping them logically, and write each on a card.
- 2
Present the feature cards to participants and ask them to select a subset, such as one-third of the total, to determine priorities.
- 3
Record participant selections and use colored markers to highlight more frequently chosen features on a matrix, with brighter colors indicating higher interest.
Tips
Ensure that the features or items are clearly defined and grouped logically to facilitate participant understanding.
Encourage participants to think critically about their choices to reflect true priorities.
Use the visual matrix to drive discussions about focus areas.
Variations
Instead of using colored markers, consider using digital tools to create a dynamic and interactive matrix. You can also adjust the selection ratio based on the number of features to better fit the group's needs.
Where it fits
Frequently asked questions
When should I use Value Map?â–¾
Use Value Map when you want to: Prioritizing product features based on customer feedback.; Deciding strategic focus areas for a new project.; Engaging stakeholders in defining key aspects of a service..
How long does Value Map take?â–¾
Value Map typically takes 15–120 minutes.
How many participants does Value Map work for?â–¾
Value Map works best for groups of 5–30 participants.
What materials do I need for Value Map?â–¾
To run Value Map you will need: feature cards, colored markers, large table or chart paper.
How difficult is Value Map to facilitate?â–¾
Value Map is rated intermediate — some facilitation experience is helpful.
Plan your next workshop with AI
Workshop Weaver helps you combine methods like Value Map into a complete, timed agenda in minutes.
Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.