Whole Product Game
The Whole Product Game helps teams identify unique selling points by examining a product through various customer expectation lenses. It is particularly useful for discovering ways to differentiate a product in competitive markets.
Come eseguirlo
- 1
Prepare a large white space, such as a poster or whiteboard, and draw four concentric circles.
- 2
Explain to participants what each circle represents: Generic Product, Expected Product, Augmented Product, and Potential Product.
- 3
Invite participants to write ideas on sticky notes or notecards and place them in the appropriate circle.
- 4
Facilitate a discussion on the placement and significance of ideas, focusing on differentiation strategies.
Suggerimenti
Encourage participants to think beyond current offerings and consider innovative features or services.
Keep the discussion focused on practical applications of the ideas generated.
Variazioni
This method can be adapted for online use with digital tools that allow collaborative sticky note placements and real-time discussion.
Casi d'uso
Domande frequenti
Quando usare Whole Product Game?â–¾
Usa Whole Product Game quando vuoi: Developing a new product strategy.; Enhancing existing product offerings.; Identifying unique customer service features..
Quanto dura Whole Product Game?â–¾
Whole Product Game dura tipicamente 60 minuti.
Per quanti partecipanti è adatto Whole Product Game?▾
Whole Product Game funziona meglio per gruppi di 5–8 partecipanti.
Di quali materiali ho bisogno per Whole Product Game?â–¾
Per condurre Whole Product Game avrai bisogno di: sticky notes, 3x5 notecards, poster, whiteboard.
Quanto è difficile facilitare Whole Product Game?▾
Whole Product Game è classificato come intermedio — è utile avere un po' di esperienza di facilitazione.
Pianifica il tuo prossimo workshop con l'IA
Workshop Weaver ti aiuta a combinare metodi come Whole Product Game in un'agenda completa e temporizzata in pochi minuti.
Prova gratisMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.