Synesthesia

Come eseguirlo

1. 1

   Select or assign a topic for exploration, such as a product feature or user experience.

2. 2

   Participants are assigned one of the five senses: sight, sound, taste, smell, or touch. Additional senses like temperature, position, or motion can be included.

3. 3

   Allow participants a few moments to interpret the topic from the perspective of their assigned sense.

4. 4

   Have each participant describe their sensory interpretation to the group, using vivid and imaginative language.

5. 5

   Encourage discussion on how these sensory insights might influence the topic or lead to new ideas.

Suggerimenti

• Encourage participants to think beyond the literal and embrace metaphorical interpretations.

• This can lead to more creative and unexpected insights.

• Be open to diverse and even humorous descriptions, as they can spark further ideation.

Variazioni

Consider using this method in combination with sketching or prototyping exercises to further explore sensory insights. Alternatively, use it to evaluate existing products by imagining how they might 'feel' differently if altered.