Product Pinocchio

Come eseguirlo

1. 1

   Before the session, prepare four scene cards describing simple situations requiring decisions.

2. 2

   Write five key questions on separate sheets of flip chart paper: 'What am I like?', 'What are my values?', 'What is my community?', 'What makes me different?', 'What is my fight?'.

3. 3

   Have participants personify the product, drawing it as a character on the 'What am I like?' sheet, and brainstorm traits.

4. 4

   Facilitate a dot-voting process to prioritize key traits.

5. 5

   Divide participants into small groups, assigning each a scene card to discuss the character's actions and values.

6. 6

   Gather and record group insights on the character's values.

7. 7

   Explore the character's community connections and unique traits through group discussion.

8. 8

   Identify the character's motivations and challenges, noting insights on the flip charts.

9. 9

   Conclude by summarizing the character's identity and discussing implications for product development.

Suggerimenti

• Encourage participants to fully embrace the personification of the product, fostering creativity.

• Use visual aids to help participants visualize the character.

• Allow the creation of exaggerated traits to stimulate innovative thinking, then guide the group to distill practical insights.

Variazioni

Consider adapting the scenes to reflect industry-specific challenges or customer scenarios. Alternatively, have participants create a narrative or storyboard featuring their product character to deepen engagement.