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3-12-3 Brainstorm

The 3-12-3 Brainstorm is a rapid ideation exercise designed to spark creativity and quick thinking. It involves generating ideas, developing concepts, and presenting them in a structured yet fast-paced manner. Ideal for energizing teams or as a standalone activity, it helps groups swiftly capture and refine ideas.

Durata
21m–30m
Dimensione del gruppo
10+ people
Materiali
index cards, markers

Come eseguirlo

  1. 1

    Introduce the topic to brainstorm, boiled down to two key words.

  2. 2

    Distribute index cards and markers to each participant.

  3. 3

    First 3 minutes: Participants write down as many aspects of the topic as possible, one per card.

  4. 4

    Next 12 minutes: Divide into pairs, draw three cards, and develop a concept based on these cards.

  5. 5

    Final 3 minutes: Each pair presents their concept to the group, highlighting how the cards influenced their ideas.

Suggerimenti

  • Maintain strict time limits to keep the session dynamic and focused.

  • Encourage participants to think in terms of nouns and verbs during the initial aspect generation phase.

  • Ensure that the topic is clear but concise to spark diverse interpretations.

Variazioni

For larger groups, consider forming teams of three to maintain the pace. Alternatively, use this method to refine existing ideas by focusing on improvements rather than entirely new concepts.

Casi d'uso

Kickstarting a creative sessionGenerating quick ideas for a new projectEnergizing a team before a longer workshop
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Workshop Weaver ti aiuta a combinare metodi come 3-12-3 Brainstorm in un'agenda completa e temporizzata in pochi minuti.

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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.

3-12-3 Brainstorm — Facilitation Method | Workshop Weaver