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IdeationBeginner

Mood Board

Mood Board is a creative method used to visually capture the essence and feel of an idea. It's ideal for early project phases to inspire and align teams with a shared vision. Participants create a collage using various visual elements to convey the concept's mood.

Duration
30m–2h
Group size
1–10 people
Materials
magazines, scissors, tape…

How to run it

  1. 1

    Gather materials such as magazines, scissors, tape, blank paper, and flip charts.

  2. 2

    Introduce the theme or idea that the mood board will represent.

  3. 3

    Allow participants to select visual elements that resonate with the theme, encouraging instinctual choices.

  4. 4

    Have participants assemble their chosen elements into a cohesive collage on the board.

  5. 5

    Invite each participant to explain their contributions and the imagery they selected.

  6. 6

    Review and discuss the completed mood board as a group, ensuring it remains visible for ongoing inspiration.

Tips

  • Encourage participants to follow their instincts when selecting images, focusing on the emotional and aesthetic aspects rather than logical reasoning.

  • Maintain an open and inclusive atmosphere where all contributions are valued.

Variations

For larger groups, consider dividing participants into smaller teams to create multiple mood boards, then share and discuss each group's results. This can highlight diverse perspectives and interpretations.

Where it fits

Kick-off meeting for a new projectDeveloping a brand identityExploring cultural themes within a team

Frequently asked questions

When should I use Mood Board?â–¾

Use Mood Board when you want to: Kick-off meeting for a new project; Developing a brand identity; Exploring cultural themes within a team.

How long does Mood Board take?â–¾

Mood Board typically takes 30–120 minutes.

How many participants does Mood Board work for?â–¾

Mood Board works best for groups of 1–10 participants.

What materials do I need for Mood Board?â–¾

To run Mood Board you will need: magazines, scissors, tape, blank paper, flip charts.

How difficult is Mood Board to facilitate?â–¾

Mood Board is rated beginner — straightforward to facilitate even without prior experience.

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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.

Mood Board — Facilitation Method | Workshop Weaver