How-Now-Wow Matrix
The How-Now-Wow Matrix is a convergence tool that helps teams evaluate and prioritize ideas by assessing their originality and ease of implementation. This method is ideal after an ideation session to categorize ideas into actionable, innovative, and future potential groups.
How to run it
- 1
Prepare a 2x2 matrix on a flip-chart, labeling the X-axis as 'Originality' and the Y-axis as 'Ease of Implementation'.
- 2
Label the quadrants: 'Now' (easy to implement, less original), 'How' (hard to implement, original), and 'Wow' (easy to implement, original).
- 3
List all generated ideas on large charts around the room.
- 4
Distribute three voting dots of each color (blue, yellow, green) to each participant.
- 5
Have participants vote on their top three ideas in each category by placing dots next to the ideas.
- 6
Count the dots in each category to classify the ideas: the majority color determines the category.
- 7
Resolve ties by prioritizing 'Wow' over 'Now' and 'How'.
Tips
Ensure that the colors of the dots are easily distinguishable from a distance.
Adjust the number of dots per participant based on the size of the group and the number of ideas.
Encourage participants to consider both feasibility and innovation when voting.
Variations
Consider flipping the axes for a different perspective, as suggested by some facilitators. You can also use digital tools for remote teams to collaborate in real-time.
Where it fits
Frequently asked questions
When should I use How-Now-Wow Matrix?â–¾
Use How-Now-Wow Matrix when you want to: Prioritizing ideas after a brainstorming session; Evaluating project proposals in a team meeting; Selecting innovative solutions within budget constraints.
How long does How-Now-Wow Matrix take?â–¾
How-Now-Wow Matrix typically takes 10–40 minutes.
How many participants does How-Now-Wow Matrix work for?â–¾
How-Now-Wow Matrix works best for groups of 1–30 participants.
What materials do I need for How-Now-Wow Matrix?â–¾
To run How-Now-Wow Matrix you will need: Flip-chart paper, Markers, Voting dots in three colors (blue, yellow, green).
How difficult is How-Now-Wow Matrix to facilitate?â–¾
How-Now-Wow Matrix is rated intermediate — some facilitation experience is helpful.
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.