Concept Poster
Teams distill a solution concept onto a single poster as if they were designing a billboard or magazine ad for it. The physical constraint forces clarity — if you can't explain it on one page, you don't understand it well enough. Used in design sprints and innovation workshops to compare multiple concepts and select the strongest for prototyping.
How to run it
- 1
Give each team or small group one large sheet of paper.
- 2
Set a 20-30 minute timebox.
- 3
Each group visualises their solution concept on the poster: a name, a tagline, a sketch of the key screen/experience, and 3 bullet points on why it works for the user.
- 4
Post all concepts on the wall.
- 5
Silent gallery walk: everyone reviews all concepts silently, marking what interests them.
- 6
Brief pitch: each team presents in 2 minutes.
- 7
Dot vote on the strongest concept(s) to move forward with.
- 8
Optional: combine the best elements of multiple concepts into a hybrid.
Tips
No slide decks. The constraint of physical paper prevents over-engineering.
The tagline is the hardest and most revealing part. If you can't write one, the concept needs more work.
Run this after Crazy 8s or How Might We to move from many ideas to few refined concepts.
Posting all concepts side-by-side makes patterns and overlaps visible.
Variations
Product Box (from Innovation Games): teams build a physical product box for their concept — front, back, sides — creating a richer experience than a flat poster.
Where it fits
Related methods
Frequently asked questions
When should I use Concept Poster?â–¾
Use Concept Poster when you want to: Design sprints; Innovation workshops; Concept selection; Idea development.
How long does Concept Poster take?â–¾
Concept Poster typically takes 30–60 minutes.
How many participants does Concept Poster work for?â–¾
Concept Poster works best for groups of 2–20 participants.
What materials do I need for Concept Poster?â–¾
To run Concept Poster you will need: A3 or A2 paper, Markers, Optional: printed template.
How difficult is Concept Poster to facilitate?â–¾
FacilitationMethods.faqA5Easy
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