Whole Product Game
The Whole Product Game helps teams identify unique selling points by examining a product through various customer expectation lenses. It is particularly useful for discovering ways to differentiate a product in competitive markets.
How to run it
- 1
Prepare a large white space, such as a poster or whiteboard, and draw four concentric circles.
- 2
Explain to participants what each circle represents: Generic Product, Expected Product, Augmented Product, and Potential Product.
- 3
Invite participants to write ideas on sticky notes or notecards and place them in the appropriate circle.
- 4
Facilitate a discussion on the placement and significance of ideas, focusing on differentiation strategies.
Tips
Encourage participants to think beyond current offerings and consider innovative features or services.
Keep the discussion focused on practical applications of the ideas generated.
Variations
This method can be adapted for online use with digital tools that allow collaborative sticky note placements and real-time discussion.
Where it fits
Frequently asked questions
When should I use Whole Product Game?â–¾
Use Whole Product Game when you want to: Developing a new product strategy.; Enhancing existing product offerings.; Identifying unique customer service features..
How long does Whole Product Game take?â–¾
Whole Product Game typically takes 60 minutes.
How many participants does Whole Product Game work for?â–¾
Whole Product Game works best for groups of 5–8 participants.
What materials do I need for Whole Product Game?â–¾
To run Whole Product Game you will need: sticky notes, 3x5 notecards, poster, whiteboard.
How difficult is Whole Product Game to facilitate?â–¾
Whole Product Game is rated intermediate — some facilitation experience is helpful.
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.