Story Mapping — visualizing user journeys and product backlog
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Story Mapping

Developed by Jeff Patton, a User Story Map arranges user stories spatially to reveal the full scope of a product or feature and enable intelligent slicing. The horizontal axis represents the user's journey (activities and tasks from left to right). The vertical axis represents priority — the top row is the minimal viable set. Story mapping prevents teams from building features in isolation from user flow.

Duración
2h–4h
Tamaño del grupo
3–12 people
Materiales
large wall or paper roll, sticky notes (3+ colours), markers
Fuente
Community

Cómo ejecutarlo

  1. 1

    Define the user and the backbone: the high-level activities the user performs (e.g. Search → Select → Purchase → Receive).

  2. 2

    Place backbone activities as column headers across the top in sequence.

  3. 3

    Under each activity, list the specific tasks or stories that make up that activity.

  4. 4

    Sort tasks vertically by priority within each column.

  5. 5

    Draw a horizontal line to define the MVP — everything above the line is the minimum viable product.

  6. 6

    Everything below the line is future releases.

  7. 7

    Review the map: does the MVP tell a complete user story? Are there gaps?

Consejos

  • The backbone is the most important part — if the top-level activity sequence is wrong, everything below is wrong.

  • Don't let the map become a backlog dump; it should tell a coherent user story at every horizontal cut.',

Variaciones

Run a 'Now/Next/Later' variant replacing MVP cuts with time horizons. Use Story Mapping for marketing campaigns, content calendars, or customer success journeys — not just software.

Casos de uso

Product roadmap planningMVP definitionSprint planningFeature prioritisation
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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices.

Story Mapping — Facilitation Method | Workshop Weaver