StrategyIntermediate

Value Map

The Value Map method helps teams visually prioritize features or elements by plotting them on a matrix based on group preferences. It is particularly useful for understanding what aspects of a product, service, or plan are most valued by stakeholders.

Duration

15m–2h

Group size

5–30 people

Materials

feature cards, colored markers, large table or chart paper

Origin

Gamestorming

How to run it

1
Define the features or items to be evaluated, grouping them logically, and write each on a card.
2
Present the feature cards to participants and ask them to select a subset, such as one-third of the total, to determine priorities.
3
Record participant selections and use colored markers to highlight more frequently chosen features on a matrix, with brighter colors indicating higher interest.

Tips

Ensure that the features or items are clearly defined and grouped logically to facilitate participant understanding.
Encourage participants to think critically about their choices to reflect true priorities.
Use the visual matrix to drive discussions about focus areas.

Variations

Instead of using colored markers, consider using digital tools to create a dynamic and interactive matrix. You can also adjust the selection ratio based on the number of features to better fit the group's needs.

Where it fits

Prioritizing product features based on customer feedback.Deciding strategic focus areas for a new project.Engaging stakeholders in defining key aspects of a service.

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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.