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StrategyIntermediate

The Pitch

The Pitch is a role-playing exercise that simulates a pitch to venture capitalists. It encourages participants to focus on the feasibility and viability of their ideas by distilling them into compelling pitches.

Duration
30m–2h
Group size
4–12 people
Materials
paper, writing tools

How to run it

  1. 1

    Divide participants into small groups, with one group acting as venture capitalists (VCs) and the others as entrepreneurs.

  2. 2

    Define a product or service for the exercise. Each group of entrepreneurs formulates a pitch for this concept.

  3. 3

    Allow each group 10 minutes to prepare their pitch using any creative methods they choose.

  4. 4

    Inform participants that one or two members will present the pitch, while the entire group will handle questions.

  5. 5

    Give a two-minute warning before preparation time ends.

  6. 6

    Each group presents their pitch within a 3-minute time limit and answers up to two questions from the VCs.

  7. 7

    Optionally, the VCs can choose a winning pitch to add a competitive element.

Tips

  • Encourage participants to focus on the essential selling points of their ideas.

  • Keep preparation time short to ensure pitches remain concise and impactful.

  • Use this method to reveal different perspectives and potential weaknesses in ideas.

Variations

To increase engagement, consider offering a small prize for the group with the winning pitch. You can also rotate the role of VCs among the groups to provide different feedback perspectives.

Where it fits

Brainstorming new product ideasPreparing for actual investor pitchesExploring different perspectives on a concept
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Method descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.

The Pitch — Facilitation Method | Workshop Weaver