Mapping Business Models
Mapping Business Models is a strategic method using the Business Model Canvas to visualize and analyze a company's current or potential business models. This approach fosters a shared understanding and can lead to strategic improvements or new business directions.
How to run it
- 1
Begin by identifying and describing the different customer segments your organization serves, using different colored sticky notes for each segment on the Business Canvas Poster.
- 2
Map out the value propositions offered to each customer segment, ensuring the sticky notes match the colors of the corresponding customer segments.
- 3
Continue by mapping out the remaining building blocks of the business model, using related colors for coherence.
- 4
Assess the business model's strengths and weaknesses by adding green sticky notes for strengths and red for weaknesses, or use '+' and '-' symbols.
- 5
Use the insights from the map to improve the existing business model or brainstorm new business model alternatives, ideally on additional Business Model Canvas Posters.
Tips
Encourage participation from diverse departments to gain a comprehensive view of the business model.
Use color coding consistently to maintain clarity.
Capture the final output with a camera for future reference.
Variations
This method can be adapted to develop business models for start-ups, new products, or services. It can also be used to analyze competitors' models or to communicate business strategies to stakeholders.
Where it fits
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.