How-Now-Wow Matrix
The How-Now-Wow Matrix is a convergence tool that helps teams evaluate and prioritize ideas by assessing their originality and ease of implementation. This method is ideal after an ideation session to categorize ideas into actionable, innovative, and future potential groups.
How to run it
- 1
Prepare a 2x2 matrix on a flip-chart, labeling the X-axis as 'Originality' and the Y-axis as 'Ease of Implementation'.
- 2
Label the quadrants: 'Now' (easy to implement, less original), 'How' (hard to implement, original), and 'Wow' (easy to implement, original).
- 3
List all generated ideas on large charts around the room.
- 4
Distribute three voting dots of each color (blue, yellow, green) to each participant.
- 5
Have participants vote on their top three ideas in each category by placing dots next to the ideas.
- 6
Count the dots in each category to classify the ideas: the majority color determines the category.
- 7
Resolve ties by prioritizing 'Wow' over 'Now' and 'How'.
Tips
Ensure that the colors of the dots are easily distinguishable from a distance.
Adjust the number of dots per participant based on the size of the group and the number of ideas.
Encourage participants to consider both feasibility and innovation when voting.
Variations
Consider flipping the axes for a different perspective, as suggested by some facilitators. You can also use digital tools for remote teams to collaborate in real-time.
Where it fits
Plan your next workshop with AI
Workshop Weaver helps you combine methods like How-Now-Wow Matrix into a complete, timed agenda in minutes.
Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.