Empathy Map
The Empathy Map is a tool designed to help teams gain a deeper understanding of their stakeholders, such as customers or partners, by visually mapping their experiences and perspectives. It's particularly useful when you want to explore the thoughts, feelings, and sensory experiences of a stakeholder in a specific context.
How to run it
- 1
Draw a large circle on a piece of paper and label it with the name and key details of a stakeholder, like a job title.
- 2
Identify a key question or scenario you want to explore about this stakeholder.
- 3
Segment the circle into sections labeled with 'Thinking', 'Feeling', 'Saying', 'Doing', and 'Hearing'.
- 4
Empathize with the stakeholder by filling each section with relevant insights based on their experiences and perspectives.
- 5
Review the map with others to gather additional insights and refine your understanding.
Tips
Encourage participants to think deeply about the stakeholder's perspective, avoiding assumptions.
Use real-life observations and data to inform your map.
Involve team members who interact with the stakeholder to enhance accuracy.
Variations
Incorporate additional sections like 'Pains' and 'Gains' to explore challenges and benefits from the stakeholder's perspective. Use digital tools for remote teams to collaborate on the empathy map.
Where it fits
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Workshop Weaver helps you combine methods like Empathy Map into a complete, timed agenda in minutes.
Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.