Design The Box
Design The Box is a creative exercise where teams conceptualize and design a box to represent their product or idea. This method encourages teams to clarify the essential features and benefits of their concept by visualizing how it would be marketed to customers.
How to run it
- 1
Introduce the exercise and explain the concept of designing a box for their idea.
- 2
Provide teams with materials and prompts to brainstorm key elements such as the product name, target audience, and unique features.
- 3
Allow 30 minutes or more for teams to design their boxes, encouraging creativity and imagination.
- 4
Have each team present and 'sell' their box to the group, emphasizing the features and benefits.
- 5
Discuss the presentations, noting common themes and unique approaches, and consider aligning on a shared vision if desired.
Tips
Encourage participants to think from a customer's perspective, focusing on what makes their product stand out.
Providing examples of existing product boxes can inspire creativity.
Ensure there are enough materials for everyone to participate fully.
Variations
Consider running a second round where teams refine their boxes based on feedback. You can also adapt the exercise for different contexts, such as designing a service package instead of a product box.
Where it fits
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.