2 Brains: Tell it & Sell It
The 2 Brains: Tell it & Sell It method helps teams craft compelling pitches by combining logical facts with emotional appeal. This method is ideal for forming slogans or pitches that need to captivate an audience by balancing rational and emotional elements.
How to run it
- 1
Prepare a 4x4 grid on a large surface, labeling the vertical axis 'Emotional' and the horizontal axis 'Practical'.
- 2
Distribute post-it notes and markers to participants, using different colors for emotional, practical, and combined ideas.
- 3
Instruct participants to write down their ideas on the sticky notes and place them on the grid according to their emotional and practical values.
- 4
Collaborate as a group to merge ideas from the emotional and practical sections into cohesive pitches, placing these new '2-brain' messages in the appropriate areas on the grid.
Tips
Encourage a playful atmosphere to foster creativity and openness.
Allow participants to iterate on ideas over multiple sessions to refine their pitches.
Keep the grid visible for ongoing inspiration and adjustment.
Variations
This method can be adapted for virtual environments using online collaboration tools with sticky note features. Participants can also work in pairs to create more personalized pitches.
Where it fits
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Try it freeMethod descriptions on Workshop Weaver are original content written by our team, based on established facilitation practices. This method was inspired by work from Gamestorming.